Turning Data Into Action

Data is a valuable asset but it’s only of value when it is used to improve business results. Many businesses struggle to translate insights into action, despite the huge demand for them to become more data-driven and agile. The aim is to go beyond reporting and utilize analytics to make decisions that will achieve desired business results including implementing individualized marketing campaigns to increasing the quality of products.

The best method to accomplish this is to create actionable analytics that provide insights that can be directly applied to improve business results. This means delivering the right information in the appropriate format to those who need it.

It’s one thing to know that a quick response time www.99software.org/2023/06/14/what-is-actionable-analytics increases customer satisfaction and loyalty. But it’s another to be able prioritize support tickets based on churn risks to maximize the time of your team. This information can be incorporated directly into your support tools, making it easier for teams to take actions.

Data activation is the process of turning data into actionable information. It’s essential for your team to quickly access the information they require to do their jobs. For instance sending abandoned carts as well as other data about behavior to ad platforms allows for targeting campaigns with retargeting, while integrating the churn and other predictive data into a CRM can help the sales team decide which customers to contact next. Prescriptive analytics also offer suggestions for the next actions based on the specific data. This is particularly helpful for the product and marketing teams.